Module 2.2
Module: 2.2
Track 2 - Selling Better
Intermediate
How buyers compare prices on Driwego, how your margin floor works, and when — and when not — to run a discount. Price better, service better
Understand how buyers make price decisions on the platform
Calculate your real margin floor before setting any price
Price from value rather than from fear of a competitor
Know when a price reduction is strategy and when it is surrender
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