Writing Your Service Listing

From your dashboard, navigate to Products and click Create. The same product creation form applies to service listings — the difference is in how you fill it in, not the form itself.

Title

Your title is the most important field. It is what the buyer reads in search results before deciding whether to click. Be specific about what the service covers.

The formula that works: Service Name + what is included + car compatibility if relevant.

Weak title

Engine Oil Change

Strong title

Engine Oil Change — Includes Oil Filter, Up to 4L Synthetic Oil — Proton / Perodua / Honda

If the service is universal across car types, you do not need to list makes. If it is specific, state it. Buyers searching for a service for their specific car are more likely to book when the listing explicitly confirms their car is covered.

Description

This is your full explanation of the service. Write it the way you would explain it to a customer at your counter. Cover four things:

What is included

Every part of the service that is covered in the quoted price. If oil and filter are included, say so. If the buyer needs to supply their own parts, say so.

What is not included

Be honest about what the price does not cover. A buyer who arrives expecting X and gets told Y will leave a review about it. Front-load this information in the listing and the appointment goes smoothly.

What to prepare

If the buyer needs to bring anything — car documents, a specific part, their service history — tell them here. Reduces friction at the appointment.

How long it takes

An estimated duration from arrival to collection. Buyers plan their day around this. Be realistic. Under-promising and over-delivering builds reviews. Over-promising and under-delivering builds disputes.

Price

Set the price your service is actually worth — not the lowest number in the search results. Your price reflects your skill, your space, your overhead, and your standards.

If your service has a variable component — for example, the oil quantity depends on the car — you can note this in the description and set a starting-from price. Make clear what the base price covers and what may add to it. Transparency here prevents the single most common source of workshop complaints: a bill that was higher than expected.

Do not price your labour below what it costs you to deliver it. A workshop that wins on price alone attracts buyers who will leave the moment someone cheaper opens nearby. A workshop that wins on clarity and trust attracts buyers who come back.

Photos

Upload photos of the service in action — a real job, in your real workshop. The bay, the tools, the work being done. A before-and-after if applicable. The finished result.

Not stock images. Not a logo on a white background. The buyer is deciding whether to come to your physical space. Show them what that space looks like.

Click Save when complete. Your listing saves as a draft. Continue to Lesson 3 to publish.