Module 1.1 —
The Mindset
Article
1 minutes
Lesson 5 of
5
This is not a trick question. It is the question that determines everything about how you sell on Driwego from this point forward.
The platform serves two seller types. Both are important. Both are needed. But they operate completely differently — and the content, tools, and skills you need to succeed are different depending on which one you are.
Path A — Parts Retailer
You sell parts. No physical premises for installation. A buyer orders, you ship. The transaction is complete when the part arrives.
Your complexity lives in the catalogue — managing inventory across multiple SKUs, setting correct compatibility information, handling returns when a part does not fit, competing in a space where buyers can compare you directly against other sellers listing the same item.
Your trust is built in the listing. What you write in the description, the accuracy of the compatibility information, the honesty about the condition — these are the signals a buyer reads before committing. You never have the face-to-face moment. The listing is your workshop floor.
Path B — Workshop
You have a physical premises. You sell services and may also sell parts — but the default transaction ends with installation at your workshop. The buyer comes to you.
Your complexity lives in the service experience — the appointment flow, the communication before and after the visit, the moment you show the old part, the follow-up that happens after the car leaves. You close the loop the industry has never systematised: right part, installed correctly, by someone accountable, in one transaction.
Your trust is built in the interaction. The listing gets them to your door. What happens at your door is what makes them come back.
Both paths serve the same underlying need: reduce the uncertainty of the stranger transaction. The tools are different. The standard is the same.
The fork
From this point, the Academy branches. Tier 2 — the Foundation tier — covers everything you need to get your account set up and your first listing live. The content from here is specific to your path.
If you are a Parts Retailer, your Tier 2 path covers account setup, catalogue structure, product photography, listing mechanics, logistics, and returns.
If you are a Workshop, your Tier 2 path covers account setup, service listing structure, appointment booking, location verification, and buyer communication.
Choose your path and continue.

