Driwego has a point of view. The carefully armed car owner who has done their research deserves a platform that was built for them — not adapted for them as an afterthought. That point of view needs a content operation that expresses it consistently: articles that are actually useful, emails that are worth opening, a newsletter that builds a reader who trusts the platform before they've bought a single part.

This role creates that content. It operates across the Driwego Articles section, the email marketing channel, and the newsletter — writing, scheduling, and refining the content that turns a first-time visitor into someone who comes back. The email infrastructure will already be in place when you arrive. Your job is to use it well.

RESPONSIBILITIES

1. Write and publish articles for the Driwego hub.

Workshop tips, parts guides, buyer education, platform updates — content that serves the reader's capability first. You'll work from an existing editorial framework with defined categories, voices, and article standards. You're not building the editorial system from scratch. You're the person who makes it run.

2. Own the email marketing calendar.

Plan, write, and send the emails. Promotional, editorial, transactional-adjacent — you know which is which and you don't blur the lines. Every email has a reason to exist and delivers on that reason before it asks for anything from the reader.

3. Run the newsletter.

Driwego's newsletter is not a broadcast. It is a communication with a specific reader — one who cares about their car, does their own research, and has a limited tolerance for content that wastes their time. You'll plan issues, write them, send them, and learn from how they perform. The goal is a newsletter the reader looks forward to, not one they tolerate.

4. Use AI as your content production partner.

AI belongs in this workflow — for research, for drafts, for subject line testing, for finding the angle on a brief that isn't obvious. The expectation is not that you'll automate your way to mediocre content at scale. It's that you'll use AI to do better work than you could without it, faster than anyone who isn't using it. That distinction matters to us. Content that could have been written by anyone, about anything, for no one in particular — AI or not — is not what this role produces.

5. Measure and report on content performance.

Open rates, click rates, article traffic, returning readers — you track the numbers that tell you whether the content is working and you adjust accordingly. You don't need to be an analyst. You need to be honest with yourself about what the data is saying.

WHAT YOU'LL BE WORKING WITH